Clear Essence partners with Black College Today Magazine and distributes almost 5000 samples to incoming freshman at several HBCUs.
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Clear Essence Cosmetics Partners with Black College Today Magazine
(Fontana, CA, USA) Clear Essence Cosmetics, a skin care line scientifically formulated for people of color has partnered with Black College Today Magazine in several capacities that have already greatly impacted both companies. Black College Today Magazine works to inform today’s black college students of current topics such as job opportunities, black colleges, college sports, financial tips and more. Clear Essence saw this company as a perfect partnership due to the various products that it carries catering to African Americans, as well as people of darker complexions, and their unique skin care needs. College students are especially apt to skin care troubles due to stressful course loads, poor diet habits, and erratic sleep schedules.
Clear Essence has already started an ad campaign within Black College Today Magazine to inform the nation’s black college students of the skin care company specially formulated for their skin types. In August 2013, the skin care brand also participated in Black College Today Magazine’s Summer College Tour and distributed almost 5,000 sample packs containing samples of Clear Essence products to incoming freshmen students at Morehouse College, Clark Atlanta University, Spelman College, Texas Southern University, University of the District of Columbia, and Coppin State University. This partnership has not only benefited the Clear Essence brand in reaching the college-aged demographic, but also those students that read Black College Today Magazine and participated in their summer tour. These students are now informed of a skin care line specifically tailored to treat their skin care problems during their stressful college years. By using Clear Essence products, we hope these students will have a greater confidence to achieve their scholastic dreams and bring new ideas to our nation’s business industries.