Packaging and Creating Sets
By placing your product in pretty packages, you can attract more customers to it. Highlight the aspects of your line that make it different from other products; for example, list the different colors that your makeup line consists of on the packaging or the sun protection aspects of the product. Consider packaging some products together in a set to increase sales.
Make Contact with the Industry
The more times a beauty editor, established beauty company or professional in the industry gets her hand on your product, the more likely you are to score a big deal. Send beauty editors gift baskets of your products. Host a media breakfast in which you discuss your product with industry professionals. Discuss your products with boutique owners, and inquire about placing a small supply at their stores to begin.
Deals and Offers
People are ecstatic when they think they are getting a good deal. You can offer deals to customers to motivate them to buy, including buy one, get one free deals; buy one, get one half off deals; and a free gift with purchase option.
Giveaways and Free Samples
Send potential customers free samples of your product. Also, host a monthly giveaway for a basket of free cosmetic products that you advertise on your website or social media accounts. Give customers a certain number of entries based on the number of purchases they make.