If you live pretty much anywhere in America, you’re probably familiar with the concept of the “ethnic skin care aisle” where drug stores and pharmacies stock hair products targeted to black and multi-ethnic shoppers. Some see this practice as a convenience, some as a subtle form of discrimination.
Many companies, such as Shea Moisture and L’Oreal, have started the campaign to break down this barrier as a symbol of integrating black beauty into mainstream beauty. However, there’s still the fact that ethnic hair and skin demands special needs and attention due to thicker hair strands and increase melanin that one-size-fits-all formulas just do not treat.
Read more from this article by Jessica Cruel on how she finds the separation beneficial for her shopping convenience.
What do you think? Do you think the separation adds convenience and makes it easier to find the brands specifically for your needs or would you rather all products be labeled “beauty” instead of dividing us by our skin color?
Clear Essence has long been proud of its classification as a ethnic skin care company as it has filled the gap of products available specifically for the needs of medium to dark skin tones.
When there once was not a company to give products for this under-served market, Clear Essence rose with solutions for treatment of hyperpigmentation and other common melanin issues.
Clear Essence continues to give black beauties a skin care line with their needs specially in mind and strives to help all skin tones feel flawless and beautiful! Let us know below what you think!