Ontario, California – March 13th 2018 Contact: 800-423-0306, email@example.com Mr. K.C Obioha, President of Clear Essence Cosmetics USA, Inc. headquartered in Ontario, CA was one of the members of a panel invited to the 2018 Harvard Business School, African Business Conference. The event took place in Cambridge, Massachusetts from 2-4 March 2018. The African Business conference is […]
Clear Essence Blog
Ontario, California – March 13th 2018
Contact: 800-423-0306, firstname.lastname@example.org
Mr. K.C Obioha, President of Clear Essence Cosmetics USA, Inc. headquartered in Ontario, CA was one of the members of a panel invited to the 2018 Harvard Business School, African Business Conference. The event took place in Cambridge, Massachusetts from 2-4 March 2018. The African Business conference is a gathering of HBS students, alumni and others who share interest, passion and commitment to the African continent. This year’s conference not only focused on opportunities and development happening in Africa but also focused on how individuals, businesses, and the continent at large engage within the global ecosystem.
The Clear Essence brand of skin care products has been at the heart of this conversation as Clear Essence products are manufactured in US based, FDA certified factory in Ontario, California and exported and distributed to over 20 countries in Africa since 1995. As part of this panel, Mr. Obioha was able to share a wealth of information based on extensive trade experience in this region.
Furthermore, the Clear Essence brand is specifically formulated to treat skin care issues of men and women of African descent. Treatment of razor bumps, dark sports, hyper-pigmentation and dry skin has made the Clear Essence brand, the expert on this particularly niche segment of skin care. Sharing our success in sales and marketing with an eager audience provided an amazing opportunity for the President as well as the audience to learn, expand, and network with their peers and other industry professionals.
To learn more about the event and the Clear Essence skin care brand, please visit, www.clearessence.com and https://www.africabusinessconference.com/
Melanin, according to an article from the University of Murcia in Spain, comes from the Greek melanos, meaning dark pigmentation. General speaking, we can define melanin as a pigment that melanocytes cells produce. The pigmentation comes in various shades depending on the genetic makeup of each individual. So far, we have defined what melanin is. Now we will discuss how this pigment works.
Factors Affecting Melanin (Dark Pigmentation)
Individuals have the same number of these cells (melanocytes). However, there are different factors affecting the production of melanin.
Exposure to UV radiation:
Melanin is produced to protect the skin from the UV rays. People who are exposed more to the sun produce more melanin as a result.
Due to inheritance, different ethnicity are genetically predispose to produce different shades of melanin.
Size of Melanocytes:
Each individual is different and so are the size of their melanocytes. This could leading to a difference in the amount of melanin production
There are some diseases that can affect the production of melanin such as albinism and vitiligo, reducing the production of melanin.
The absence or abundance of the production of melanin can significantly affect an individual’s skin. The production of melanin is key for the prevention of skin cancers such as melanoma. This means the skin becomes darker and darker when exposure to the sun increases. This occurs for the majority of individuals, yet no all of them. It is critical for us to educate our beloved customers on this subject. So they can take precautions to protect themselves. This matter is of importance to us since Clear Essence Cosmetics specializes in the treatment of dark spots, discoloration, and hyper-pigmentation. In the majority of the cases, this result from the variation of the production of melanin. The company offers different products for all skin types. Our main objective is to correct skin problems unique to people of color.
Melanin, according to an article from the University of Murcia in Spain, comes from the Greek melanos, meaning dark pigmentation. General speaking, we can define melanin as a pigment that melanocytes cells produce. The pigmentation comes in various shades depending on the genetic makeup of each individual. So far, we have defined what melanin is. […]
If you live pretty much anywhere in America, you’re probably familiar with the concept of the “ethnic skin care aisle” where drug stores and pharmacies stock hair products targeted to black and multi-ethnic shoppers. Some see this practice as a convenience, some as a subtle form of discrimination.
Many companies, such as Shea Moisture and L’Oreal, have started the campaign to break down this barrier as a symbol of integrating black beauty into mainstream beauty. However, there’s still the fact that ethnic hair and skin demands special needs and attention due to thicker hair strands and increase melanin that one-size-fits-all formulas just do not treat.
Read more from this article by Jessica Cruel on how she finds the separation beneficial for her shopping convenience.
Recently on a long vacation back home to see my family, I had to run to the store and stock up on a few products to do my hair. The big tubs of gel and mists I typically use on wash day are not exactly TSA-compliant. No matter: I strolled into the Publix and went directly to the ethnic hair section. There, in the middle of the sprawling hair-care aisle, were five neat shelves of products for natural black hairlike mine. I scanned the options for about two minutes, picked up a shampoo from As I Am and a twisting butter from Taliah Waajid, and was on my way in no time.
If my story seems anticlimactic, it’s because it is. I needed hair stuff. I found it easily because I knew just where to look. The end. But the mere fact that I can go into any supermarket, drugstore, or discount department store and know exactly where to find beauty products for my kind of hair is fraught. Some see the ethnic hair section as a symbol of lingering racial discrimination—a separation of “us” and “them” that harkens back to the “white” and “colored” signs that once hung on water fountains, bathrooms, buses, and pools. (There’s usually a sign marking the aisle, but even if there isn’t, you know it when you see it.) And since the ethnic hair section tends to be a lot smaller than the general market area, you get the distinct feeling of, you know, separate but not equal.
Lately, there’s movement in the industry toward increasing the number of mainstream beauty products for the dark-skinned, permed-or-kinky-haired consumer and selling them in the main aisle along with their other product lines—bringing the fro to the fore, if you will. I appreciate all of that. But if it’s up to me, I’ll keep my segregated beauty aisle, thanks.
There are hundreds of products that seem like they are being vague on purpose, trying to appeal to as many potential buyers as possible. Is my hair type included when a bottle says it’s for frizzy, textured, or curly hair? Is pomade the same thing as edge control? Will the darkest foundation shade be dark enough for my skin tone? Were these formulas even tested on black women like me?
I like knowing where to look. I like knowing that, over here, when the bottle says “curls” it means my kind of curls (type 4B to be exact) and not the curls of my Caucasian counterparts. To me, the ethnic hair sign is like a big arrow cutting through all the marketing BS and telling me “this product was made for you.” As a woman who has been ignored by the mass market brands lining the shelves in the rest of the aisle, I’m happiest when I can go straight to the little section at the back (yes, sometimes it’s at the back—it’s OK) and find products that work for me, made by companies that get me.
What do you think? Do you think the separation adds convenience and makes it easier to find the brands specifically for your needs or would you rather all products be labeled “beauty” instead of dividing us by our skin color?
Clear Essence has long been proud of its classification as a ethnic skin care company as it has filled the gap of products available specifically for the needs of medium to dark skin tones. When there once was not a company to give products for this under-served market, Clear Essence rose with solutions for treatment of hyperpigmentation and other common melanin issues. Clear Essence continues to give black beauties a skin care line with their needs specially in mind and strives to help all skin tones feel flawless and beautiful! Let us know below what you think!
If you live pretty much anywhere in America, you’re probably familiar with the concept of the “ethnic skin care aisle” where drug stores and pharmacies stock hair products targeted to black and multi-ethnic shoppers. Some see this practice as a convenience, some as a subtle form of discrimination. Many companies, such as Shea Moisture and […]
Love is a powerful feeling and it should be celebrated not only on Valentine’s Day but year round. However, we want to make our loved ones feel special on this festivity. As a result, we are always on the search for gifts that can achieve that goal. Ever wonder for the perfect gift for him? Some women have a hard time trying to figure out what to get for their man. Here is where Clear Essence comes to the rescue. Have you heard of our skin care line for men called ChiMere? If not, you are missing out and we will tell you why.
Men deserve to have a clear, healthy and beautiful skin as well. Why not pamper your “babe” by providing them with products that will celebrate their masculine strength. ChiMere Skin Care for Men offers healthy and natural men’s skin care products that specialize in men’s grooming & skin care solutions. ChiMere means “A Gift of Creation.” ChiMere Skin Care for Men is a gift that feature products for men of color such as shaving cream and after-shave. These black men’s skin care products will create skin free or razor bumps. It is the best skin care products for black males.
Find the Perfect Gift for Him
The ChiMere line offers a Body Wash Triple action, which deeply cleanses the skin to heal and soothe irritations by removing dirt and oil. Our ChiMere Bump Control After-Shave Gel fights razor bumps and shaving irritation. It is the best product for razor bumps and ingrown hairs. It soothes the skin with natural conditioners. The ChiMere Bump Control Shave Gel is a triple action shaving creme formula that diminishes the appearance of razor bumps. This product softens tough beards for a clean shave, controls mild acne, and evens out blotchiness. Our ChiMere Bump Control Cleansing bar breaks down pore clogging residue and debris leaving skin feeling fresh, clean, comfortable and even-toned. All these products can make your man happy, believe us ?
There you have it, so stop looking because you just found the perfect gift to give your other half on this Valentine’s Day. They, too, deserve be coddle and loved. Always remember to spread, show, and share your love with your special ones not only on Valentine’s Day but lifetime ❤️
Love is a powerful feeling and it should be celebrated not only on Valentine’s Day but year round. However, we want to make our loved ones feel special on this festivity. As a result, we are always on the search for gifts that can achieve that goal. Ever wonder for the perfect gift for him? Some […]
When it comes to benefiting the skin, natural ingredients can be the key. The benefits of lemon and sugar scrub are wonderful and help your skin in many ways. We know, first hand, that lemon is a natural sources of vitamin C. This vitamin helps lightening dark spots from sun exposure, age spots, and discolorations. It also helps with rough spots such as knee, elbows, hands and feet. Sugar is very beneficial as well due to being a natural exfoliator, cleaning the pores and improving overall skin texture because it removes dead skin cells.
We believe that lemon is one of the best natural sources to use on your skin for many reason as mentioned before; as a result, we have a created an entire line based on the benefits of lemon and its vitamin C ingredient called Lemon Plus Vitamin C Line.This is the reason we recommend you to use this lemon and sugar scrub; we are sure you are going to love it. The best part is that it can be used both face and body.
For this DIY lemon and sugar scrub you will simply need three things:
- 1 Lemon
- ½ cup of granulated sugar
- Medium sized Tupperware or jar with lid
Simply add the lemon juice to the granulated sugar in the Tupperware or jar and mix all it together until you get a medium to thick consistency. You can always add or remove lemon and sugar depending on your preferences; there is not an exact recipe for this so play with it.
On your body, apply it on circular motions paying more attention to areas that you want to lighten for about 3 minutes. On your face, apply it gentle on circular motions for about 3 minutes as well. Make a new batch every 2 week or so to keep the ingredients as fresh as possible so that they can work effectively.
This lemon and sugar scrub will help you maintain a silky and smooth skin. Lemon tightens pores and evens out the skin tone and the sugar removes dead skin cells, cleaning the pores. We invite you to try it out since it is easy and an effective way to treat your skin.
When it comes to benefiting the skin, natural ingredients can be the key. The benefits of lemon and sugar scrub are wonderful and help your skin in many ways. We know, first hand, that lemon is a natural sources of vitamin C. This vitamin helps lightening dark spots from sun exposure, age spots, and discolorations. It […]
Sometimes we make skin care mistakes that end up sabotaging our complexion. The majority of people care about their skin whether it be spending a few minutes or having a ritual routine before bed. Unfortunately, even if all we want to do is protect it, we may still do more harm than good. Everyone should have a skin care routine to protect it from daily impurities and factors we cannot control such as UV- rays because they can be very damaging for the skin. Due to the lack of ethnic skin care knowledge on how to treat specific melanin based problems, we want to educate our beloved customers about the possible mistakes they are making. As a result, they become aware and change these mistakes to become good daily habits that could make a difference when it comes to preventing damage and premature aging. Below are some the most common skin care mistakes we want you to avoid.
Skin Care Mistake #1: Exfoliating too much or not enough
Over exfoliating becomes a problem because it buffs away your top skin layer. You might think you are helping your skin get rid of the dirt or left over make-up. However, what you are actually doing is removing the barrier that protects the skin. Leaving the skin unprotected, gives the toxins of the environment and the sun the opportunity to attack the skin, resulting in premature aging. On the other hand, if you do to not exfoliate enough, you leave room for the production of clogs, blackheads, and acne. These issues result from the accumulation of dead skin cells trapped along with oil in the pores when exfoliation does not occur. To avoid both situations, we recommend you to exfoliate two or three times per week.
Skin Care Mistakes #2: Diet and skincare go hand in hand
If you want to have a healthy and glowing skin, diet needs to be taken into consideration. The food you eat can have a significant impact on your skin. We recommend our loving customers to include more fruits, vegetables, and good fats such as avocado, nuts, and fish. As well as try to avoid sugars, salt, and processed foods that only damage the skin and makes you gain a few more pounds. Yes, we understand that some days you might crave something in the bad category food, and it is okay if you cheat once in a while. Nonetheless, you must remember it is all about balance.
Skin Care Mistake #3: Applying to many products
Pampering your skin with all kinds of different products to either make it look better or treat different skin problems can lead to overwhelming the skin. It can cause the opposite effect you are trying to accomplish. If you want to achieve a better skin or treat any issues, we recommend you to alternate products and not mixing them all together.
Skin Care Mistake #4: Not using products formulated for your skin type
When using products that are not suited for your skin type, you will never see the results you want. Every skin type has special needs that must be taken care of. It is important that you do your research and discover what skin type and product you need for accurate results.
Last but not least.
Skin Care Mistake #5: Not wearing enough sunscreen
One major reason premature aging occurs is due to increase exposure to sun light and the UV rays. People often believe they are not exposing themselves sunlight when in reality they are. This is called incidental exposure—driving in the car, sitting near windows, or walking outside even if it’s cloudy. To prevent early aging, you must apply sun protection all year round. Clear Essence Cosmetics supplies many SPF 15 products to help protect your skin while treating discolorations and dark spots. Clear Essence My Natural Beauty Skin Tone Lotion with SPF 15 has added SPF 15 to prevent future discolorations and damage from harsh elements and the sun’s UV rays. This is the perfect daily moisturizer to keep your skin silky, smooth, and even-toned.
There you are, some of the most common skin care mistakes people make, so please do your research, become aware, and informed about the unique need your skin has and change those bad habits into healthy ones. You can always contact us for any question or concern you might encounter and always love your skin 😉
Sometimes we make skin care mistakes that end up sabotaging our complexion. The majority of people care about their skin whether it be spending a few minutes or having a ritual routine before bed. Unfortunately, even if all we want to do is protect it, we may still do more harm than good. Everyone should […]
Another reason to hate on January: new research reveals that having dry hands ages us by a whopping nine years on average.
Yes, a specific study asked members of the public to estimate the age of people based solely on photos of their hands, where half were ‘dry’ and the other half ‘not dry’, and 69% of respondents guessed above the subjects’ actual age when looking at the drier hands. Two even guessed the dry hands of a 28-year-old to be aged 80, while – on average – healthy hands were seen to be one year younger. Pretty harsh stuff.
It all comes courtesy of the company Harvey Water Softeners, who are keen to point out that soft water equals softer skin and hair – which can often be the case.
Extreme though the results of their marketing may sound, it does serve as a reminder of the merits of a good old hand cream.
However, it’s important to note that it’s not only dry skin that serves up ageing effects on our hands (should you care), but sun damaged skin too. Therefore your hand cream of choice should always feature SPF. Even in January.
Clear Essence recommends body oils, lotions, moisturizers and naturally hydrating ingredients including olive oil, shea butter and aloe vera. Check out our
to keep your body and hands soft and aging flawlessly!
Another reason to hate on January: new research reveals that having dry hands ages us by a whopping nine years on average. Yes, a specific study asked members of the public to estimate the age of people based solely on photos of their hands, where half were ‘dry’ and the other half ‘not dry’, and […]
With the year ending, we all begin to think about the common New Year Resolutions but let’s face it, it is difficult to follow through because we are not consistent or life simply gets in the way. You set goals that might be a little too unrealistic and become forgotten as the year moves forward. Clear Essence cares about you and wants you to achieve those resolutions because we believe everything is possible with dedication, effort and patience, so let’s change the way New Year Resolutions are set by following these easy steps.
Make realistic and attainable goals.
Make a few goals that you believe you can achieve by putting a little effort and energy every week or every two weeks depending on the resolutions. For instance, taking good care of your skin might be on the list, however, that resolution alone is vague. Instead, be more specific and change it to something such as washing your face every single day before bed or wearing SPF every day. Single and easy steps that will help you reach the overall goal. Also, to be aligned with caring about your skin, you could include exercising and eating more fruits and vegetables during the week. All these specific and reachable goals will help you get to the bigger picture or resolution that you always wanted (having a beautiful and radiant skin).
Write your resolutions down
This step is very important because it reminds you the reason behind the resolution itself. Why do you want to take care of your skin? While the answers could vary and become endless, depending on your needs and wants, what it is important is to know why you want to achieve it. Furthermore, be sure to write your resolutions in present tense; it will reaffirm they will come true. Read your resolutions every single day, and do it at loud so you can hear them. This will also serve as a remainder to yourself as to why you want to attain those resolutions in first place.
Share them with family and friends
It is key to keep motivated during the entire process and sometimes that becomes impossible. Sharing your resolutions with the people you love can help a lot. They will serve as support when you think you are not capable of following through. There is nothing wrong with asking for help, so do yourself a favor and ask your family and friend to support you through this journey. Also, keep your resolutions and a picture of them if possible where you and your loved ones can see it, it will be a motivation to continue and could be used to check the progress you are making.
Reward yourself and have fun
Last but not least, be sure to reward yourself once progress has been made because it will help keeping you motivated throughout the year. Please be creative and have fun with your goals; there is no need to make the journey of your resolutions a torture. Remember the reason behind resolutions is to become better, healthier, and happier, so enjoy the process it will not last forever!
So now that we have shared some tips with you, our loved customers and anyone out there who wants to achieve their resolutions, go ahead and put them into practice right now don’t wait Clear Essence believes in you.
With the year ending, we all begin to think about the common New Year Resolutions but let’s face it, it is difficult to follow through because we are not consistent or life simply gets in the way. You set goals that might be a little too unrealistic and become forgotten as the year moves forward. […]
What is your skin type? Oily, normal, dry or somewhere in between?
What is something that you have with you all the time and everywhere you go? Your skin. No matter what, you will always have your skin with you, so wouldn’t you want it to look and feel the best? Well, in order to make it perfect you need to know what type of products to use for your skin type. The different skin types are normal, dry, oily, a combination of usually dry and oily skin, and sensitive skin. It is important to know the type of skin you have so that you can use the correct products to handle the situation.
In order to figure out your skin type, use a clean facial tissue/paper and wipe your face in the morning after you wake up. After wiping it, if the tissue does not have any oil on it and your skin feels fine and does not turn red, you have Normal Skin. This skin type is the lease problematic type that anyone can have. Your skin should feel and look great, even while aging.
If after wiping, and the tissue is clear, but your skin feels tight, dry, and flaky; you have Dry Skin. This skin type can be irritated and if not treated correctly it can lead to dry flaky patches. It is also prone to aging which can cause wrinkles. So it is important to use moisturizer with sunscreen it in no more than twice a day
If the tissue has oil spots on it, you have Oily Skin. The most common areas to find this oil is along the nose, forehead, and checks. This skin type is one of the most problematic of them all. Since your skin is overly producing oil, you are more prone to having acne. So it is important to wash your face no more than twice a day
If you wipe your face and it feels tight and dry but has some oil spots on it, you can a Combination between both dry and oily skin. This skin type can be difficult to handle but can be done. Dry zones, which are usually located on the cheeks and around the eyes, should be treated with rich creams and moisturizers. While oily areas, usually on the forehead and nose, will benefit from frequent and thorough cleaning.
If after using the tissue and nothing is on it, but your skin feels tight and dry and you may notice that your skin is becoming red. This means you have Sensitive Skin. Since this skin type is prone to redness, irritation and inflammation. It is important to choose skin care products that contain few ingredients, are fragrance-free and offer soothing elements.
Here at Clear Essence we pride ourselves on providing a huge variety of skin care products that each address each type of problematic skin issues.
What is your skin type? Oily, normal, dry or somewhere in between? What is something that you have with you all the time and everywhere you go? Your skin. No matter what, you will always have your skin with you, so wouldn’t you want it to look and feel the best? Well, in order to […]
Most of us have have probably heard or used the expression, “Soft as a babies bottom.”
It’s true fresh baby skin can be nice and soft, but there are times when their skin might have a rash or not be as smooth which can cause irritation and discomfort for your little one. Some possible reasons for this are: eczema, baby acne, diaper rashes, and the weather. Here’s some tips on keeping your baby’s skin soft including home remedies and the Clear Essence products that can help!
According to Parents Magazine, “Eczema is an inherited form of skin sensitivity that causes extremely dry skin.” Babies with eczema tend to have red tiny bumps all over their body. Since it is extremely dry skin, it will become itchy; so it is important to cut your babies nails so they can’t scratch at it. Also, make sure they get their baths and they are using a gentle cleanser, but try not to keep them in for long because it may irritate their skin more and cause it to become dryer.
Baby acne appears as little zits that are found on the face or body. It can occur during the first few weeks after birth, and is caused by hormones that are still lingering in their blood streams. Baby acne usually clears up on its own, but it should be washed gently. Also, do not apply any oil or lotion on the face or affected areas.
Diaper rashes are normal, however with new advances in diapers and material used, they are luckily becoming less common. Rashes can begin when waste is left on the skin too long. It can also be caused by changing your baby’s diet. To prevent this it is important to change their diapers more often and instead of using drying wipes that can irritate their skin more, use cotton squares like toilet paper or tissues. Before putting the diaper on use petroleum jelly on the rash to protect the rash from additional irritation.
Just like weather can cause our adult skin to dry out, it can do the same to babies’ skin. However, babies’ skin is obviously more sensitive then ours. Make sure to protect their skin by using sunscreen and clothing. Hats are also very important in the sun because since less hair has grown in, they are more prone to get a sunburn on the head. During the winter it is important that they are wearing lotion especially if you live in very dry places.
A product line that can help with dry and chapped skin is the Clear Essence Baby Line. Each product is formulated with unique herbal blends to soothe and comfort babies’ delicate skin. The Baby lotion with Shea & Cocoa Butter helps with relieving dry, itchy, and irritated skin, as well as maintaining skin’s natural moisture balance. Remember if any of these symptoms, from above, worsen please contact your pediatrician.
Most of us have have probably heard or used the expression, “Soft as a babies bottom.” It’s true fresh baby skin can be nice and soft, but there are times when their skin might have a rash or not be as smooth which can cause irritation and discomfort for your little one. Some possible reasons […]